SmartyMedia
Internet holding reported that it had acquired tour.com.ua, the portal which offers
its visitors information about tourism and leisure and gives them a possibility
to book tickets online.
The representative of BBC TV channel
(Great Britain) Richard Veghorn is going to participate in the II International
Forum “Digital Broadcasting in Ukraine”, which takes place in Kyiv, in the
conference hall of Radisson SAS hotel, on 19 September.
Heorhiy Gogvadze took office of
media director at MPG media agency (ADV Group). Oleksandr Homenko, who had
returned from MindShare, was appointed as the MPG’s buying and research
director.
In the middle of August, national TV
channels launched advertising campaigns of 2008-2009 season. The promotion of new
TV projects occupied big boards, printed press, and almost every metrolight at
the central stations of the Kyiv metropolitan.
On 31 July, Borys Lozhkyn, the
president of United Media Holding spoke at the meeting of the European Business
Association PR Committee, making a presentation “Objectives & Scopes of
Dynamically Growing Ukrainian Media Market”.
Despite mobile market
saturation, mobile operators won’t cut their budgets. Still, they are going to
decrease TV advertisement to increase outdoor advertising and BTL.
SUP, a Russian company, transferred
to Ukrainian Media Holding the
exclusive right of selling advertising for Ukrainian audience at Yahoo! and Last.fm websites. Advertising
will cost in the range of UAH 25-33 (per 1000 displays) at yahoo.com and in the
range of UAH 41-120 (per 1000 displays) at Last.fm.
Echo advertising agency conducted an investigation of
how Internet advertising affects the Ukrainian audience with the help of
GemiusBrandingEffect tool by Gemius company.
Maximum
Consulting media agency won the tender for full media services for Tiger Asset
Management company. The agency will do strategic media planning and media
buying for this client. The financial terms of the tender and the budget of
expected advertising campaign were not disclosed.
The Ukrainian Independent Information Agency (UNIAN)
plans to create its own TV station and radio station. Oleksandr Harchenko, the
Chief Editor of UNIAN, told this at the press conference on occasion of the
agency’s 15 years.
MediaExpert advertising agency (Havas Media’s partner) won the tender
for Telesystemy Ukrainy
telecommunications company (PEOPLEnet
trademark) full media services. Tatyana
Popova, the Director General at MediaExpert,
told this to MediaBusiness. The financial terms of the tender were not
disclosed.
The official opening ceremony of the
9th Kyiv International Advertising Festival, the main advertising
festival of Ukraine, took place today, Wednesday 28 May.
In April, the number of
Ukrainian Internet users grew by 0.5% in comparison with March and amounted to 8 406 971 unique
users per month. It was reported in the official statement of SputnikMedia, available
for MediaBusiness.
As Ekonomicheskie Izvestiya newspaper
writes, the creators of Ukrainian social network Connect.ua have chosen finally
the way of their project’s monetization, deciding to earn by banner advertising.
According to stated prices, the website’s net sales can reach $400,000 this
year.
As Ekonomicheskie Izvestiya newspaper writes, in accordance with the Edict of the
President of Ukraine Viktor
Yushchenko, the country refuses from MPEG-2 digital TV standard. MPEG-4 is
going to be used instead as a more economical one.
Go2Net advertising network was
created in September 2007 and put into service recently. Its volume (for 2008
year) is supposed to reach about 16% of Ukrainian banner and contextually
targeted advertising market. According to forecasts by All-Ukrainian
Advertising Coalition, a total volume of this market must amount to $20-25 m in
2008 year.
Six categories of projects will be evaluated
at the Media Projects contest which is one of 14 contests of the 9th Ky¿v
International Advertising Festival (KIAF).
PressCom,
one of the leading companies of Ukrainian indoor-video market, announced its
intention to fight against dishonest partners with a help of
“anti-advertising”. On 14 April, the company launched an indoor video clip
telling about OOO MyPack’s defaulted
payment. The clip is broadcasted in all-Ukrainian indoor video network
(supermarkets, specialized shops, trade malls, restaurants etc.). In such a
manner PressCom is trying to force its clients to fulfill their
obligations.
As
Ekonomicheskie Izvestiya newspaper writes, no resident or non-resident
companies with a state-owned share more than 25% are permitted to tender in
privatization sale of Ukrtelecom, the monopolist of Ukrainian fixed-line
telephony market. This was reported by Dmytro Parfenenko, a vice-chairman of
State Property Fund of Ukraine. This condition eliminates all Western-European
companies from the list of potential tender participants.
The Governmental Committee on Legal
Policy, Defense and Law Enforcement Activity approved establishment of the State
Committee on Informatization of Ukraine.
“For the purposes of the National Program of Informatization implementation the
matter of establishment of the State Committee on Informatization of Ukraine on
the basis of the State Department of Communication and Informatization of
Ukraine (the Ministry of Transport and Communication of Ukraine) has been
discussed [by the Governmental Committee on Legal Policy, Defense and Law
Enforcement Activity] and must be considered by the Cabinet of Ministers of
Ukraine”, reports the official statement of Oleksandr Turchynov’s (First Vice
Prime Minister of Ukraine) press service.
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