July 20, 2008
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July 10, 2008

Ukrainian Media Holding will sell advertising for Yahoo! and Last.fm in Ukraine Print

SUP, a Russian company, transferred to Ukrainian Media Holding the exclusive right of selling advertising for Ukrainian audience at Yahoo! and Last.fm websites. Advertising will cost in the range of UAH 25-33 (per 1000 displays) at yahoo.com and in the range of UAH 41-120 (per 1000 displays) at Last.fm. More...
June 25, 2008

Yury Svirko is the new editor-in-chief of Obzor newspaper Print

Telegraaf Media Group publishing house invited the former editor-in-chief of Ekonomicheskie Izvestiya [Economic News] newspaper to take the chief editor’s office at Obzor [Review] free daily newspaper. The first newspaper issue signed by m-r Svirko was published on 25 June. More...
June 20, 2008

The group Stage of Euro 2008 gave Pershy Natsionalny TV channel average audience share of 10.15% Print

Broadcasting the matches of the European Football Championship 2008 group stage secured Pershy Natsionalny [First National] TV channel a solid growth of its figures. The average audience share for these broadcasts (aired from 7 to 18 June) reached 10.15%, the rating was 2.90% (among people aged 18 years and over, the all-Ukrainian TV panel). More...
June 10, 2008

MediaExpert will provide media services to PEOPLEnet Print

MediaExpert advertising agency (Havas Media’s partner) won the tender for Telesystemy Ukrainy telecommunications company (PEOPLEnet trademark) full media services. Tatyana Popova, the Director General at MediaExpert, told this to MediaBusiness. The financial terms of the tender were not disclosed. More...
June 5, 2008

Harper’s Bazaar goes to Ukraine Print

During the next half year the national version of Harper's Bazaar, an American weekly women’s magazine, may launch in Ukraine. The potential publisher is IM Ukraina, a subsidiary of Independent Media Sanoma Magazines publishing house. More...
June 3, 2008

Outdoor Advertising: High-Priced Highways Print

Outdoor advertising operators believe that the possible prohibition on advertising near roads will kill their business. They can be forced to take down about 70% outdoor advertising frameworks and, as a result, to loose 72% of  earnings (about $1.2 bn). 350 companies can go bankrupt. The marketers ask deputies and the President not to pass the bill or, at least, to soften it. The second reading of the bill is scheduled on June 5. More...
May 19, 2008

Poverkhnost launched paid satellite TV service Print

Poverkhnost company launches Poverkhnost+, a paid satellite TV service. The subscription fee for the package, which includes 60 channels at the moment, is about UAH 100 ($19.80). The sum of investment in the project constitutes “several tens of thousands of US dollars”. More...
May 6, 2008

Pershy Avtomobilny (First Automobile) TV channel started broadcasting Print

On 5 May, Pershy Avtomobilny (First Automobile) TV channel launched test broadcasting on the Eutelsat W4 36oE satellite in Volia Cable’s digital package. Pershy Avtomobilny’s press service reported this to MediaBusiness. Iryna Tverdovska was appointed as a general producer of the channel, and Dmytro Kotelenets took office as its executive director.     More...
April 21, 2008

The Language Question Print

“The National Council shall not change its opinion on the language matter”, told Vitaly Shevchenko, a Head of the National Council on Television and Radio Broadcasting of Ukraine, in his interview to MediaBusiness. So, the National Council is going to insist further on increasing a part of the Ukrainian-language broadcasts from 75% to 85%. A few months rebellion of the TV industry, which doesn’t want to loose Russian-language viewers and advertisers, have had no result for the time being. Maybe, they have been bringing forward wrong arguments?      More...
April 14, 2008

Ad makers are going to struggle against non-payers with a help of anti-advertising Print

PressCom, one of the leading companies of Ukrainian indoor-video market, announced its intention to fight against dishonest partners with a help of “anti-advertising”. On 14 April, the company launched an indoor video clip telling about OOO MyPack’s defaulted payment. The clip is broadcasted in all-Ukrainian indoor video network (supermarkets, specialized shops, trade malls, restaurants etc.). In such a manner PressCom is trying to force its clients to fulfill their obligations.      More...
April 4, 2008

Ukrainian Media Holding launches Misto+ (City+) free advertising paper in Kryvy Rih Print

  On 5 April, Ukrainian Media Holding publishing house released the first issue of Misto+ (City+) free advertising paper in Kryvy Rih. Weekly paper Udacha (Luck), also by UMH, was launched here earlier. So for the moment , a total declared weekly circulation of UMH’s free publications in Kryvy Rih amounts to 145,000 copies. Financial terms of the investment were not disclosed.        More...
March 20, 2008

Ukrainian Media Holding acquired Vostochny Kuryer (Eastern Courier) classified advertising paper Print

Ukrainian Media Holding added the third regional classified advertiser to its portfolio. Vostochny Kuryer (Eastern Courier) advertising paper was acquired by UMH from its Luhansk partner, OOO Media Vostok (Media East). The financial terms of the deal were not disclosed. According to information obtained by MediaBusiness, UMH is going to invest UAH 15 million for development of Vostochny Kuryer (Eastern Courier) and its other classified advertisers.       More...
March 20, 2008

Chistaya Pribyl (Net Profit) is to be distributed via subscription only Print

Chistaya Pribyl (Net Profit) business weekly magazine (by U.A. Inter Mediа Group) so far is going to be distributed via subscription only. This was reported to MediaBusiness by Andriy Zaytsev, the editor-in-chief of the magazine. The first issue of Chistaya Pribyl (Net Profit) was published in the middle of March. The magazine’s price per one issue amounts to UAH 20 (almost $4). Perhaps in the future Chistaya Pribyl (Net Profit) will be distributed by retail channels also. At this stage, however, it is economically inadvisable, the publishers believe.      More...
March 14, 2008

STB and Star Media signed a contract till the end of 2011 year Print

On 13 March, STB TV channel and Star Media group of companies announced concluding a large contract. According to the deal, STB TV channel will purchase from Star Media 33 TV films designed for the STB’s Sunday time slot, Nashe Novoe Kino (Our New Cinema). A period of the license agreement is to begin on 1 January 2009 and last for three years. The financial terms of the deal were not disclosed. More...
March 5, 2008

Media Invest Grupp is going to conduct a complex audit Print

Media Invest Grupp intends to audit its units before 4 April 2008. Yury Lobko, an acting president of Media Invest Grupp, told MediaBusiness about details. More...
February 29, 2008

Difference in expenses Print

The Association of Russian Communication Agencies published the Russian advertising market statistics in 2007 year. MediaBusiness compared it with the All-Ukrainian Advertising Coalition’s data. The analysis that in Russia, the advertising investment per head of population is actually 2 times more than in Ukraine.       More...
February 28, 2008

“Studio 1+1” net revenue amounted to $125 million in 2007 year Print

Central European Media Enterprises Ltd. (CME) announced financial results for its fiscal 2007 year. According to the company’s report, that is accessible for MediaBusiness, “Studio 1+1” net revenue for 2007 year amounted to $125 323 million, which is by $30 million more than in 2006 year. Meanwhile, “Studio 1+1” EBITDA  as compared to the previous year decreased from $29.9 million to $27 million.     More...
February 26, 2008

Media Invest Grupp announced its restructuring Print

Media Invest Grupp started its restructuring and reorganization process. This is mentioned in the MIG’s official statement, which is accessible for MediaBusiness. The company considers the restructuring as a planned process purposed to optimize the performance of the managing company and all its projects as well.       More...
February 25, 2008

Klitschko vs Ibragimov fight broke records Print

The World Superheavyweight Championship title fight between Volodymyr Klitschko and Sultan Ibragimov was broadcasted live on Inter TV channel from 4:00 to 6:30 AM on Sunday, February 24. It broke all records of night broadcasts in 2006-2007 years. The fight’s rating was 9.46% (among TV viewers aged 18 years and over, the TV measurement panel 50,000+), and the audience share reached  84.62%. Despite the timing of the broadcast, this fight was one of the most popular Klitshcko’s performances among the Ukrainian TV viewers. The only highest rating – 10.4% – had the fight between Volodymyr Klitschko vs DaVarryl Willamson in April 2005, which was broadcasted by Studio 1+1 TV channel from 11:00 PM to 01:00 AM.            More...
February 12, 2008

Marie Claire goes to Ukraine Print

In September 2008, the publishing house Hachette Filipacchi Press, which issues Elle, Maxim and Elle Deluxe magazines in Ukraine, intends to launch the local version of the French glossy magazine for women Marie Claire. Serhiy Myrosnychenko, the director general of the Hachette Filipacchi Press publishing house, affirmed the MediaBusiness’ own information. Tetyana Dyachkova took a position of the magazine’s editor-in-chief. Marketers estimate that Hachette Filipacchi Press has invested in the project about $1-1,5 million and forecast that the launch of the Marie Claire’s local version will inspire development of the Ukrainian market of glossy magazines for women and the luxury market niche.       More...
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