The Sfera TV (Sphere TV)  sales house, selling advertising opportunities of “24” and TRC Ukraina TV channels, and the MediaKon company, which presents the RTV International, Nashe Kino (Our Cinema) and Detskiy Mir/Teleklub (Children’s Paradise/TV Club) cable TV channels in the territory of Ukraine, have signed an exclusive agreement on RTVi and Nashe Kino (Our Cinema) TV channels’ advertising time sales in 2008 year. Mykolay Typusyak, the director general of MediaKon, told MediaBusiness about details. 

“In 2008 year, the Sfera TV sales house is going to sell the advertising space of RTVi and Nashe Kino (Our Cinema) TV channels in the territory of Ukraine”, he said.

According to the price list, provided to MediaBusiness by the Sfera TV sales house, in 2008 year a reference price of 1 GRP (30") at the RTVi TV channel amounts to $520 (in prime time) or $416 (off prime time), and at the Nashe Kino (Our Cinema) TV channel it is $700 (in prime time) or $600 (off prime time). The price lists have been effective since 1 January 2008.

Both Sfera TV and MediaKon refused to disclose the financial terms of the deal. According to the data of the GfK Ukraine research company, in December 2007 the RTVi’s share of audience aged 18 years and older amounted to 0,35%, and the Nashe Kino’s share of audience was 0,39%. The advertising space of these channels has not been sold yet in the territory of Ukraine.

RTV International (RTVi) TV channel belongs to ZAO InterTV (Great Britain). The channel has been broadcasting since 1 January 1997. Through the satellite network it broadcasts Russian language TV channels to America, Europe, Middle East, North Africa and Australia.  

Nashe Kino (Our Cinema) TV channel broadcasts films, shot by the film studios of the former USSR, and films of modern Russian directors. The channel broadcasts in Russian language on a 24-hour basis.