The Ìàõõimum Advertising sales house stopped selling advertising space at the KRT (Ky¿vska Rus Telebachennia) TV channel. A managing partner of the Maxximum group of companies Viktoria Semenenko told MediaBusiness about details.   

“We differ in opinions about means of advertising time selling”, said Ms. Semenenko.

We remind that the Ìàõõimum Advertising sales house had been selling the KRT TV channel’s advertising space since July 2007. MediaBusiness wrote earlier (http://www.mediabusiness.com.ua/content/view/8414/48/lang,ru/) that the expiration date of the exclusive contract for the advertising time selling is 31 December 2008. According to the KRT TV channel’s conditions for 2007 year, the average cost of 1 wGRP in prime time was $225.5, and the average cost of 1 wGRP off prime time was $169.1.       

The KRT TV channel has been broadcasting since 2003 year. Before 2007 year, advertising had been never distributed at the channel.   

Maxõimum Advertising is a TV advertising sales house. The Ìàõõimum Advertising sales house and the Maksimum Konsalting advertising agency are parts of the Maksimum group of companies. Ìàõõimum Advertising specializes in the sale of cable TV channels’ advertising time. It sells the advertising space of such channels as  Ru Music, News One, Maxxi TV and Menu-TV on exclusive terms. According to MediaBusiness estimates, the company’s revenues from direct advertising amounted to $1,5-2,5 million in 2007 year. 

Ky¿vska Rus Telebachennia (KRT) TV channel was founded in 2002 year in Donets’k region. This terrestrial cable channel has been broadcasting since 2003 year. Its conception includes TV programmes on social and spiritual topics. It covers 20 regions of Ukraine. CIS Countries Institute is among the channel’s founders. According to the marketers’ information, KRT TV channel is controlled by Hennadiy Vasyl’yev.