In December 2007, the Ukrainian TV channels’ total expenditures connected with outdoor advertising (adjusted for all possible discounts and the duration of the real advertising campaigns) amounted to a little over UAH 1.5 million. Meanwhile, compared year-on-year, the TV companies’ total expenditures on outdoor advertising grew approximately 4,6 times as far as in December 2006 the Ukrainian TV companies spent on outdoor ads a little over UAH 300, 000. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In December 2007, Ukraina TV channel showed the highest level of the outdoor advertising activity. TET and Ut-1 channels took the 2^nd and 3rd places respectively.   

During the analysis months, the most part of the TV channels’ advertising centralized in the capital and the other largest cities of Ukraine, as well as before.

 

 

 

 

 

 

 

 

 

 

 

 

The main outdoor advertising formats used by the Ukrainian TV channels during the investigated period were:

-          1.8x1.2 meters (city lights and light boxes)

-          3x6 meters (billboards)

-          1x5 meters (banners).

 

 

 

 

 

Over the analysis months, the TV channels used outdoor advertising space of many different OOH-marketers. Meanwhile, in December 2007 such companies as Ekosvit, Siti, Razborn and BigBoard were leading in the size of the advertising space used by the Ukrainian TV companies. Among those owners of outdoor advertising structures who were not included in the top-10 list, Perekhid Outdoorn in December 2006 had more structures with the TV companies’ advertising than other OOH-marketers.

 

 

 

 

 

 

 

 

* Note: the Top-10 list on the diagrams is based on data of the latter half of December 2007.  

 

 

 

 

Ukrainskiy Media Monitor (UMM) was created in 1996 year. The company carries out on a regular basis

-          complete  monitoring of the outdoor advertising structures in a size of no less than 2 square meters;

-          monitoring according to the client’s targeted programme;

-          media effectiveness monitoring (OTS. GRP, Reach, Frequency) of the outdoor, domestic and transport advertising spaces;

-          passenger throughputs measurement and analysis;

-          researches in the  advertising placement effectiveness estimation and choosing the optimal location for the outdoor advertising structures.

At the present day, the monitoring covers 33 cities of Ukraine (including the capital and all the largest administrative centers), 9 highways, and the Ky¿v metropolitan. The monitoring is carried out twice a month.