The World Superheavyweight Championship title fight between Volodymyr Klitschko and Sultan Ibragimov was broadcasted live on Inter TV channel from 4:00 to 6:30 AM on Sunday, February 24. It broke all records of night broadcasts in 2006-2007 years. The fight’s rating was 9.46% (among TV viewers aged 18 years and over, the TV measurement panel 50,000+), and the audience share reached  84.62%. Despite the timing of the broadcast, this fight was one of the most popular Klitshcko’s performances among the Ukrainian TV viewers. The only highest rating – 10.4% – had the fight between Volodymyr Klitschko vs DaVarryl Willamson in April 2005, which was broadcasted by Studio 1+1 TV channel from 11:00 PM to 01:00 AM.    

The rating of Klitschko vs Ibragimov fight among audience aged 14-49 amounted to 7.62%, the share of audience reached 81.76%. TV viewers’ attention to the fight had been growing permanently during the broadcast. The viewers didn’t switch off their TV sets though the broadcast began an hour late.  

The rerun of the fight on Inter TV channel gathered 30,89% of audience and earned the rating of 8.82% (among TV viewers aged 18 years and over). The rating of rerun among the audience aged 14-49 was 7.33%, and the share of audience amounted to 26.24%.   

As a result, the average rating of both broadcasts was 9,21%, and the audience share reached 51,55% (TV viewers aged 18 years and over). So, the Klitschko vs Ibragimov fight’s live broadcast overtopped more than twice the average Inter’s rating in January, which amounted to 4.36% among the TV viewers aged 18 year and over, and 3.22% among TV viewers aged 14-49.  

Inter TV channel is the nationwide Ukrainian TV channel with a target audience aged 18 years and over. It was launched in October 1996. The channel has 99.5% of technical coverage (GFK TV panel). It is the part of Inter group of companies, as well as K1, K2, Enter, Enter Film, Megasport and NTN TV channels. The share of audience aged 18 years and over in 2007 reached 22.13%, and the share of audience aged 14-49 was 16.28%. Serhiy Sozanovsky is the Inter TV channel president, and Ganna Bezlyudna is its general producer. The company’s net profit in 2006 year amounted to UAH 123.306 million (approximately $24.4 million). The company’s market capitalization in 2006 year amounted to UAH 372.840 million (approximately $73.8 million). www.inter.ua