|
According to Erste Bank analysts, the Ukrainian advertising market is the most promising one among the Central and Eastern European countries |
|
The
Ukrainian advertising market has the highest potential for development as
compared to the other Central and Eastern European (CEE) countries. This is
claimed in the Erste Bank (Vienna, Austria) analytical report, which is
accessible for MediaBusiness. According to the Erste Bank forecasts, in the
nearest future advertisers in CEE countries will give preference to the Internet
and outdoor advertising possibilities, which are going to become more
attractive than TV and radio.
The Erste Bank analysts
note that the advertising market in CEE countries has been developing rapidly.
According to the data of the Erste Bank report, the growth in advertising
expenses of the CEE region is caused primarily by the GDP growth. The experts
consider in part that the predictable GDP growth will lead to the CEE companies’
yield increase, and their advertising expenses will rise as a consequence.
Made in: 
