This February, the most Ukrainian advertising spaces were occupied by mobile operators’ and tobacco advertising. J.T.I. company gained the lead in the competition of outdoor advertisers and has been keeping its leading status all this month. Much to everyone’s surprise, Kinopalats (Cinema Palace) multiplex entered the Top Ten list. ICTV and Novyi (New) TV channels were included, too, proving the television crowd’s attention to outdoor advertising as a communication channel.    

Ukrainskiy Media Monitor (UMM) was created in 1996 year. The company carries out on a regular basis

-          complete  monitoring of the outdoor advertising structures in a size of no less than 2 square meters;

-          monitoring according to the client’s targeted programme;

-          media effectiveness monitoring (OTS. GRP, Reach, Frequency) of the outdoor, domestic and transport advertising spaces;

-          passenger throughputs measurement and analysis;

-          researches in the  advertising placement effectiveness estimation and choosing the optimal location for the outdoor advertising structures.

At the present day, the monitoring covers 33 cities of Ukraine (including the capital and all the largest administrative centers), 9 highways, and the Ky¿v metropolitan. The monitoring is carried out twice a month.