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Ad makers are going to struggle against non-payers with a help of anti-advertising |
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PressCom,
one of the leading companies of Ukrainian indoor-video market, announced its
intention to fight against dishonest partners with a help of
“anti-advertising”. On 14 April, the company launched an indoor video clip
telling about OOO MyPack’s defaulted
payment. The clip is broadcasted in all-Ukrainian indoor video network
(supermarkets, specialized shops, trade malls, restaurants etc.). In such a
manner PressCom is trying to force its clients to fulfill their
obligations.