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EURO RSCG won a tender for Blagovest real estate agency media services, - by MediaBusiness |
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Euro RSCG New Europe won the tender
for media services for two brands of First Realty Group corporation, Blagovest
and Park Lane real
estate agencies. The service period will last from May 2008 till April 2009. The
information about the contract price and the planned media strategy was not
disclosed.
Four companies participated in the
tender. In the company’s opinion, it got the victory by virtue of its uncommon
approach to communication strategy generation and novel suggestions for media
planning.
Euro RSCG New Europe is a part of Euro
RSCG Worldwide, the international network of companies. Two leading publications of
advertising industry, Advertising Age in USA and Campaign in Britain, acknowledged Euro RSCG
Worldwide as the best advertising network of 2006 year.
Blagovest real-estate agency was established in the Ukrainian
real estate market 15 years ago. Park Lane positions itself as a prestigious agency with a high
service level.
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