Broadcasting the matches of the European Football Championship on Saturday and Sunday (7-8 June) secured high rates to the Pershy Natsionalny [First National] TV channel. The match Portugal v. Turkey had the best results – its rating was 3.99%, and the audience share reached 21.96% (among people aged 18 years and over).  

Pershy Natsionalny (Ut-1) is the national TV company of Ukraine. It was established in 1939 year. In the third quarter of 2007, its share among audience aged 18 years and over was 2.02%, among people aged 14-49 years – 1.44%.