Sir Paul McCartney’s concert live broadcast, which took place on 14 June at Novyi Kanal, got the audience share of 9.69% and the rating of 2.74% (among people aged 18 years and over). The broadcast lasted three hours and a half (from 20.30 to 24.00). 

Among the audience aged 14-49 years the concert’s share reached 12.06% and its rating amounted to 3.03%. The average performance of the channel in May was: audience share of 7.42%, rating of 1.01% (among people aged 18 years and over).  

The results in Kyiv were especially brilliant: the audience share of 36% and the rating of 9.3%, though the European Football Championship game (Russia v. Greece) was broadcasted at the same time.    

Novyi Kanal is the Ukrainian nationwide TV channel. The technical coverage of the TV channel is 93%. Its targeted audience is people from 14 to 49 years. In the third quarter of 2007, the Novyi Kanal’s share of audience from 14 to 49 years was 9.5%, its share of audience from 18 years and older was 6.06%. The net revenue in 2007 year amounted to UAH 51.5 m. Novyi Kanal, ICTV, STB and M1 are parts of Chetviorka (Quad) holding which belongs to Viktor Pinchuk.