Maximum Consulting media agency won the tender for full media services for Tiger Asset Management company. The agency will do strategic media planning and media buying for this client. The financial terms of the tender and the budget of expected advertising campaign were not disclosed.     

Viktoria Semenenko, a managing partner of Maximum Consulting, told MediaBusiness that about 5 agencies participated in the tender.

The advertising campaign of Tiger Asset Management starts on 20 June. It will include press, TV, Internet and outdoor advertising. Tiger Asset Management is going to be the first asset management company to appear on Ukrainian TV.

The term of the contract between Maximum Consulting and Tiger Asset Management expires in the end of 2008 year. It will be prolonged automatically if both parties meet their obligations.

Maximum Consulting advertising agency was established in 2000 year. A list of its clients includes Optima Telecom, IP Telecom, Velton Telecom, Borshchahovsky Chemico-Pharmaceutical Factory, Igrolend, Vinnitsky Dairy Plant, the State Aviation Museum.  

Tiger Asset Management is a Ukrainian asset management company which specializes in retail market. Its statutory fund amounts to UAH 20 m.