Echo advertising agency conducted an investigation of how Internet advertising affects the Ukrainian audience with the help of GemiusBrandingEffect tool by Gemius company.  

According to the company, such investigations have never been conducted in Ukraine before. The first client to use this service was Coca-Cola company (the Coca-Cola Light brand). “The investigation was aimed at measuring the influence of the Coca-Cola Light online advertising company at the brand knowledge, attitude to the brand and the buying intent among the Ukrainian Internet users”, said Maksym Makarenko, the agency director. “About the investigation results, the sexy girl with a bottle of Coca-Cola Light affected strongly the male audience, but not the female one”.

Echo advertising agency specializes in interactive communications, developing and conducting Internet advertising campaigns, creating uncommon advertising concepts and content, virus and hidden marketing. The agency is the only one AdRiver system’s certified partner in Ukraine. Among the agency’s clients are: JTI, Rosava, Universal Bank, Sandora, MTV Ukraine, Alfa Bank, Concorde Asset Management, Nissan Motor Ukraine, Coca-Cola, P&G, Avtosoyuz, PEOPLEnet, CISCO, UkrSocBank,  Burn, Golden Telecom, UkrGazBank, Microsoft Ukraine, X-Trade, Ringoo Internet-shop, Hewlett-Packard, Motors Ukraina, CDMA Ukraine, ViewSonic, Webasto, Delta Bank, Neckermann, Miele.