ICTV, Noviy, STB, Ì1 TV channels and sales houses Stil`-C+ and Inter-reklama prolonged their agreements for ad sales. It was quite surprising as most marketers expected that New Commercial Telegroup (NTC) that was founded by named channels would star selling ad by itself.    

It is evidently, that Inter-reklama had to put some strong arguments to prolong agreements, but marketers are lost in conjectures about these arguments. Still, they suppose that money factor could not be determinative. 

According to chief director at NCT Andrey Partyka, group decided to prolong agreements, because it was most beneficial way to sell ad for NCT. “It is not about my ambitions, it is about channel’s benefit maximization “, - Partyka said.