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July 25, 2008

NTCU has EUR 3,3 mln. losses on broadcasting “Euro-2008”, - by “Telekritika” Print

Vice president of the National Broadcasting Company of Ukraine Mikhaylo Koblya, in his interview to “TK” said, that his company lost EUR 3,3 mln on broadcasting UEFA EURO 2008 on “Pershiy Nazional`niy” (“First National”) TV channel.

 

NTCU acquired broadcasting rights for Euro-2008 from Sport Five for EUR 4 mln. “We are non-profit organization, but talking on business point of view, we regarded this project as doomed to failure from the very beginning. Although rating was high, we faced this losses because of prohibition on selling sub-licenses”, - Koblya said. 


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