Adrian Sarbu, CME's Chief Operating Officer, intends to propel 1+1 TV channel to the top of Ukrainian TV market. It was reported by the 1+1’s largest shareholder, Central European Media Enterprises Ltd. (CME).

"We are extremely pleased to have completed the buyout of the 30% minority interest in Studio 1+1. We intend to be the leading broadcaster in Ukraine with our operations generating $500 million of revenue and $200 million of Segment EBITDA in 2012", said m-r Sarbu.

“Studio 1+1” TV channel is the nationwide Ukrainian-language TV channel. In 2007 year, its audience aged 18 years and over amounted to 16.03%. The TV channel covers about 95% of the Ukrainian territory. It was launched in September 1995. In July 2004, “Studio 1+1” started broadcasting on a 24-hour basis. In July 2006, the National Council on Television and Radio Broadcasting of Ukraine extended the channel’s broadcasting license by 10 years. 90% of the company belongs to Central Media Enterprises Ltd. Oleksandr Rodnyansky and Borys Fuksman (Inter Media) own the other 10%. In the first half of 2007 year, the company’s net revenue was $40.78 million, its EBITDA was minus $1.8 million.        

Central European Media Enterprises Ltd. (CME) (NASDAQ/Prague Stock Exchange: CETV) manages such TV companies: Nova TV (Croatia),  TV Nova and Galaxie Sport (Czech Republic), PRO TV, PRO TV International, Acasa, PRO Cinema and  Sport.ro (Romania), Markiza and Galaxie Sport (Slovakia), POP TV and  Kanal A (Slovenia), “Studio 1+1”, “Studio 1+1 International”, Kino and Siti (Ukraine). 15% of CME’s B shares belong to Ronald Lauder, the founder of the company.