August 5, 2008
| Shares of different product groups in outdoor advertising in the first half of 2008 year |
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The total budget of Ukrainian outdoor advertising in the first half of 2008 amounted to $106.8 million and increased 20.4% year-on-year. Last year, the market grew more dynamically: in the first half of 2007, the total budget of Ukrainian outdoor grew 22.1% year-on-year. Top 10 product group are still the same, but their structure has changed.
| Product group |
In the 1st half 2007 |
In the 1st half 2008 |
Share changed |
| Trade |
19.7% |
20.0% |
0.3% |
| Auto |
7.5% |
9.3% |
1.8% |
| Communication |
13.2% |
9.2% |
-3.9% |
| Finance |
4.9% |
6.2% |
1.2% |
| Tobacco |
9.2% |
6.0% |
-3.2% |
| Media |
5.7% |
5.8% |
0.1% |
| Social advertising |
2.6% |
5.8% |
3.2% |
| Alcohol |
5.8% |
4.6% |
-1.2% |
| Real estate |
2.7% |
4.5% |
1.8% |
| Entertainment |
4.2% |
4.2% |
-0.1% |
| Others |
24.5% |
24.4% |
-0.1% |
| Total |
100.0% |
100.0% |
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