PUMA brand launches a new Sportlifestyle campaign with the use of night projections in more than 22 cities of 14 countries in Eastern Europe, Middle East, Africa and India.

The statement of Puma Ukraine says that PUMA jointly with ZenithOptimedia International and Posterscope Global agencies chose Kyiv and Dnipropetrivsk cities in Ukraine to launch the project this summer. To conduct the campaign, a telemobile equipped by modern video and audio systems will arrive in Ukraine.

The projections will pass from 21 to 24 August in Dnipropetrivsk, and from 28 to 31 August in Kyiv. PUMA Runway, a new brand collection, is the centre of campaign.

PUMA® is the international sports brand. For the first time Puma production was released in Germany, in 1948. Today it’s presented in more than 80 countries of the world.