In the first half of current year, the main outdoor advertisers were mobile operators MTC, Kyivstar, Ukrainski Radiosystemy, Astelit. Their total share in the Ukrainian outdoor advertising budget made up 6.8%. The second place was taken by tobacco companies J.T.I., Gallaher LTD and British American Tobacco – their total share was 4.7%. Korean electronics producers Samsung Electronics and LG Electronics were the third ones, and their total share amounted to 2.3%. Toyota was the only automobile company, which entered the top-10 list.  

Ukrainskiy Media Monitor (UMM) was created in 1996 year. The company carries out on a regular basis

-          complete  monitoring of the outdoor advertising structures in a size of no less than 2 square meters;

-          monitoring according to the client’s targeted programme;

-          media effectiveness monitoring (OTS. GRP, Reach, Frequency) of the outdoor, domestic and transport advertising spaces;

-          passenger throughputs measurement and analysis;

-          researches in the  advertising placement effectiveness estimation and choosing the optimal location for the outdoor advertising structures.

At the present day, the monitoring covers 33 cities of Ukraine (including the capital and all the largest administrative centers), 9 highways, and the Ky¿v metropolitan. The monitoring is carried out twice a month.