On August 27, Telenedelya magazine (Ukrainian Media Holding) launched a television advertising campaign, which is going to continue for five weeks. This was reported by the UMH’s press service.

Nine TV channels are involved in the campaign (1+1, UT1, TET, Kino, NTN, Enter film, Tonis, TRC Ukraina, STB). The promo can be seen here:

 http://ru.youtube.com/results?search_query=Telenedelja&search_type=&aq=f.

This is already the second flight of Telenedelya’s image advertising campaign in 2008 year. Its slogan is: “Telenedelya is the star for all the family!” The campaign is purposed to strengthen the perception of Telenedelya brand as the most popular magazine about stars and television.

Telenedelya is the most popular magazine in the country, the leader of Ukrainian press market, and the first TV guide in the history of Ukrainian press. The circulation of one issue amounts to 432, 400 copies, its audience reaches 2 million people. The magazine has been published since 1994 year. During the last 10 years, it has been the leader of Ukrainian printed editions’ reading rating. Since 2005, the magazine has been published in Russia, Kazakhstan and Byelarus. Telenedelya  magazine is affiliated by United Media Holding.

United Media  Holding (UMH) is the international diversified multimedia company. Since May 2008, listed in the Frankfurt Stock Exchange. United Media Holding includes the Ukrainian Media Holding group of companies and Populyarnaya Pressa /Popular Press/ publishing house, which manages the business in Russia, Kazakhstan and Byelarus. The Holding’s portfolio includes 38 brands and 83 media projects.