Ukraine starts first advertising public relations campaign on CNN-TV International. As it was reported by TV channel’s press office to UNIAN, in the near future almost 150 million homes around the world will be able to watch about modern Ukraine’s history, beauty, and possibilities.

First stage of the campaign with duration of 7 weeks has started on November 10 and is dedicated to travel potential of Ukraine. It is planned 300 broadcasts of “Ukraine. Yours with beauty” promo tape at CNN International. For the future is supposed to place similar promo materials aiming to acquaint the audience with different aspects of modern Ukraine as well as its history.

Giving comments to CNN International press office, Vasyl Vovkun, the Minister of Culture and Tourism of Ukraine, has stated “Ukraine is a real hidden treasure of common European heritage. Ukraine is a beauty of thousands years history, a beauty of unique nature, a beauty of genuine sincerity and hospitality of our nation. By this common project with CNN from the very deep of our hearts we would like to invite the whole world to our home, and even make brighter this feeling of beauty».

«Current advertising campaign does open a new era for the presence of Ukraine in media globe.  Since now, Ukraine will purposefully and independently build its image around the world with a help of such powerful information resource as CNN International», has stated Gennadiy Kurochka, managing partner of  CFC Consulting, the exclusive representative of CNN International in Ukraine.

unian.net