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November 18, 2008

Maxximum Advertising to prolong the contracts with Ru Music, News One, Star TV, Maxxi TV, “Menu-TV”, and start cooperation with Real Estate TV - «Telekritika» Print

The sales house of Maxximum Advertising will save all its customers, whose advertising time he’s been selling during 2008. In particular, the agreements were signed with Ru Music, News One, Star TV, and Maxxi TV channel (belongs to Maxximum group of companies). One more agreement with “Menu-TV” channel is on stage of legal preparation. This was informed to “Telekritika” by company’s co-owner Victoria Semenenko. 

Maxximum Advertising also started cooperation with a satellite channel RealEstateTV, officially launched in October. This channel’s specialization is architecture, construction, and real estate. Its office is located in Odesa. Maxximum Advertising also negotiates with several other cable and satellite channels.

As “Telekritika” informes, next year Maxximum Advertising will sell advertising time on the First channel as well. 

Starting next year Maxximum Advertising switches to hryvnya as most probably other sales houses will do. “The customers do plan their budgets in hryvnya, that’s why we consider this to be the most optimal option” – says Mrs. Semenenko. With regards to the price policy for 2009, she has informed that media inflation is possible. The percent of advertising time price increase will depend on a client’s budget amount and length of cooperation with him: “The bigger is budget, the smaller is inflation. But 20-25% inflation, has been reported at autumn’s beginning, is hardly possible.”

 telekritika.ua



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