| How much time do Ukrainians spend on media? |
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According to the results of TNS Ukraine’s survey over a period of
Spring/Summer 2007 (MMI Ukraine 2007/1+2), the Ukrainian
people spend nearly 2,5 hours per day sitting by their TV sets. The Ukrainians
from 12 to 65 years spend about 17 hours per week watching TV, 7 hours 40 min –
listening to the radio, 77 min – reading daily newspapers, 71 min – surfing the
Internet. A person on an average goes on foot 10 hours 36 min per week – this
allows us to calculate the duration of the potential visual contact with
outdoor advertising. As a rule, traveling by public and private transport takes
about 4 hours 18 min per week, by underground – about 16 min, visiting supermarkets – 1 hour 32 min, and
visiting cinemas – nearly 9 min. Also Ukrainians give about 51 min per week to
reading weekly magazines and newspapers, and about 37 min – to reading monthly
magazines.
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The average number of minutes per day spent on media |
|
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Watching TV |
146,0 |
|
Going on foot |
91,1 |
|
Listening to the radio |
65,8 |
|
Traveling by public and private transport |
36,8 |
|
Visiting supermarkets |
13,1 |
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Reading daily newspapers |
11,0 |
|
Surfing the Internet |
10,1 |
|
Reading weekly newspapers |
8,6 |
|
Reading weekly magazines |
7,2 |
|
Reading monthly magazines |
5,3 |
|
Traveling by underground |
2,3 |
|
Visiting cinemas |
1,3 |
|
The average number of minutes per week spent on media |
|
|
Watching TV |
1022,3 |
|
Going on foot |
637,3 |
|
Listening to the radio |
460,5 |
|
Traveling by public and private transport |
257,5 |
|
Visiting supermarkets |
91,6 |
|
Reading daily newspapers |
76,8 |
|
Surfing the Internet |
71,0 |
|
Reading weekly newspapers |
60,0 |
|
Reading weekly magazines |
50,6 |
|
Reading monthly magazines |
37,0 |
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Traveling by underground |
15,9 |
|
Visiting cinemas |
8,7 |
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The average number of minutes per month spent on media |
|
|
Watching TV |
4527,3 |
|
Going on foot |
2822,5 |
|
Listening to the radio |
2039,4 |
|
Traveling by public and private transport |
1140,3 |
|
Visiting supermarkets |
405,6 |
|
Reading daily newspapers |
340,0 |
|
Surfing the Internet |
314,4 |
|
Reading weekly newspapers |
265,8 |
|
Reading weekly magazines |
224,2 |
|
Reading monthly magazines |
163,8 |
|
Traveling by underground |
70,4 |
|
Visiting cinemas |
38,7 |
Marketing&Media Index Ukraine – study of Ukraine’s population media consumption and
preferences. General population: Ukrainian cities’ population from 12 to 65
years (cities with population from 50, 000). Procedure: 5, 000 respondents’
quarterly survey by the questioning and interviewing methods. On the
recommendation of TNS Ukraine company, the linked data
set of MMI Ukraine 2007/1+2 (Spring/Summer) is used, where the selective
population amounts to 10, 000 respondents.
TNS Ukraine – network
marketing agency, included in the TNS international group of companies (London,
Great Britain). TNS Ukraine is founded in 2002 by the merger of two Ukrainian
marketing agencies – SOCIS and MMI Ukraine. SOCIS company went into the TNS
group of companies in 1999, and MMI Ukraine – in 2001.
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